Skillacquire

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Format:	On-Demand Webinar
Presenter:	William Mack Copeland, MS, JD, PhD, LFACHE
Time:	You can access the webinar anytime
Duration:	90 minutes

Conference Materials (Password Required)

This webinar will provide an in-depth understanding of the Federal False Claims Act, Federal Anti-Kickback and Stark laws, and discuss how marketing activities can trigger either or both. It will also provide the basic building blocks attendees will need to develop and maintain the company’s precious commodity – the company’s reputation – and eliminate exposure to fraud charges based on marketing practices. It will also cover the practical requirements and operations, principles of compliance and the basic elements that every business must have to reduce civil and criminal liabilities and economic sanctions.

On completing this webinar, attendees will have an understanding of anti-kickback regulations, Stark laws, and compliance issues that shore up company weaknesses in marketing. Attendees will know how to implement mandatory internal controls to reduce exposure to risks. The course includes a case study discussion of how a company’s marketing efforts exposed an organization to many vulnerabilities.

This session will benefit all functional groups who have data protection responsibility, marketing responsibilities or need to understand the basics of compliance.

Learning Objective:

Provide the basic building blocks attendees will need to develop and maintain the company’s most precious commodity the company’s reputation
Help eliminate exposure to fraud charges based on marketing practices
Help attendees to have an understanding of anti-kickback regulations, Stark laws, and compliance issues
Help attendees to shore up company weaknesses in marketing
Help attendees to understand the basics of compliance
Provide an understanding of the Federal False Claims Act, its various elements, how it works and its whistleblower provisions
To provide an understanding of the Anti-Kickback Statute and Stark
To discuss how marketing activities can trigger a violation of these laws

Areas Covered in the Session

Federal False Claims Act
Awards To Whistleblowers
How Does The False Claims Act Work
Proof of False Claim
Who Can Bring Action?
False Claims Act Damages
Interface With The AKS & Stark
Federal Anti-Kickback Statute
Remuneration
Intent
Anti-Kickback Exceptions
Scope Established By Judicial Interpretation
Enforcement
Stark and The False Claims Act
Stark Exceptions
- Group Practice Exemption: 42 CFR §411.352
- In-Office Ancillary Services Exception: 42 CFR §411.355(b)
- Physician Services (No exception necessary)
- Personal Services: CFR § 411.357(d)
- Physician Recruitment: CFR § 411.357(e)
Stark I And Stark II
Designated Health Services
Stark Penalties
Stark: Civil Monetary Penalty And Exclusion
Stark Enforcement
Compliance Plans
Marketing: What You Can And Cannot Do
OIG Advisory Opinions
Compliance Guidance
Recent Cases
Where are the Landmines
Areas Of Concern

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Suggested Attendees

Healthcare CEOs
Healthcare CFOs
Chief Compliance Officers
Chief Medical Officers
Providers
Practice Manager
Attorneys and Legal Staff
Medical Providers
Physicians
Registered Nurses
Physicians Assistants
Administrative Staff
Sales and Marketing Managers
Customer Service Managers
Risk Managers
Hospitals Human Resources
Supervisors/ Managers
Other Healthcare Provider Executives

About the Presenter

William Mack Copeland, MS, JD, PhD, LFACHE, practices health care law in Harrison, Ohio at the firm of Copeland Law, LLC. He is also president of Executive & Managerial Development Group; a consulting entity providing compliance and other fraud and abuse-related services. A graduate of Northern Kentucky University SalmonP. Chase College of Law, Bill is a frequent author and speaker on health law topics. Copeland is a member of the American Health Lawyers Association, American, Ohio and Cincinnati Bar Associations and is a life fellow in the American College of Healthcare Executives. A former hospital chief executive officer, he was awarded the American College of Health Care Executives Senior-Level Healthcare Executive Regent’s Award in 2007.

Snippet From Our Previous Session

Course Content

You can access all the webinar materials after successful payment

Webinar Link + Handouts PDF

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